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Sjo Anne Hoogcarspel

attorney at law (advocaat) | partner

 

Sjo Anne loves art, design and architecture. She also studied art history. Creativity and innovation are close to her heart. Sjo Anne is an experienced, proactive lawyer. Her clients value her ability to quickly understand their business needs.

Sjo Anne is an intellectual property lawyer with more than 15 years’ experience at various top tier law firms. She is a specialist in trademarks, designs, copyright, unfair competition, art law, trade secrets and commercial contracts. She provides senior expert advice on strategy, policy and enforcement of intellectual property. Sjo Anne is keen on using her in-depth knowledge of the law and legal practice and her eloquence to achieve results for her clients.

Sjo Anne has vast experience in litigating before national courts and European institutions like EUIPO and the Court of Justice of the EU. She also advises art institutions on art law and is specialized in licenses, distribution, agency, franchising and other commercial contracts in the areas of IP/IT and art law. Furthermore, she regularly advises on IP/IT aspects in M&A transactions.

She started her career as a lawyer at a ‘Magic Circle Firm’ which gave her valuable insights in dealing with international challenges.

 

‘World Trademark Review 1000’ noted as a warm recommendation from the market: “Sjo Anne’s work is of exceptionally high quality; she is thorough and precise while remaining approachable and friendly” and “Excellent, straight to the point (..) she delivers nothing less than stellar service. She has the ability to execute a winning strategy from beginning to end and adapt when necessary.”

In the ‘Chambers guide to the world’s leading lawyers’, Sjo Anne is described by clients as “skilled, responsive and efficient, [someone] who makes life easier with her proactive and precise approach”.

To ‘Managing Intellectual Property’, a client stated “We have worked with Sjo Anne for many years and across three law firms. She provides solid, practical advice, is responsive, and very easy to communicate with”.

Sjo Anne is recommended by Who’s Who Legal.

 

In 2020, she founded Mount Law with Josine.

Recent work

  • Acting as IP/IT counsel in the context of due diligence and transaction documentation for investment in a software company (series A funding)

  • Litigation regarding alleged infringement of copyrights and rights in a shape mark in relation to a children’s highchair, up to the Court of Justice EU

  • Enforcing trademark rights for an American Distillery

  • Acting for a major sportswear company in a conflict with their distributors on the payment of fees

  • Drafting license agreements for various luxury brands and retailers

  • Acting for a video game company in a case concerning infringement of EU trademarks and copyrights

  • Drafting and advising on loan agreements for international exhibitions for various museums

  • Strategic IP advice to a supplier of innovative business gifts about its international expansion

  • Coordinating IP issues in a major M&A deal in the entertainment business

  • Advising on the setting up of an online market-place for the sales of (digital) arts

  • Defending an EU design for sustainable tableware in an invalidity case before EUIPO

  • Acting for architects to enforce their moral rights

    & More

Biography

  • Born in 1982 in Amsterdam, the Netherlands

  • Studied European Law School and Dutch Law at the University of Maastricht (2004) and Information law at the University of Amsterdam (LLM) (2005)

  • Bachelor of Art History, Criticism and Conservation at the University of Amsterdam (BA) (2013)

  • Admitted to the Bar in Amsterdam in 2006

  • Attorney (advocaat) at Freshfields Bruckhaus Deringer Amsterdam (2006 - 2010)

  • Attorney (advocaat) Klos Morel Vos & Schaap (2010 - 2016)

  • Dutch Desk, KPMG Rechtsanwaltgesellschaft mbH Düsseldorf (2012-2013)

  • Counsel at Brinkhof (2016 - 2019)

  • Co-founder Mount Law (2020)

  • Languages: Dutch, English, German, French

  • Member of professional organizations AIPPI, ECTA, Benelux Association for Trademarks and Designs (BMM), VIEPA, Association for Art, Culture an Law (VKCR), Distribution Franchise and Agency Association (DFA)

  • Member of BMM programming committee (2019-2024)

  • Member of ECTA Mediation committee (2024-

  • Teacher Copyright law and Advertising law at the Vocational Training for Company Lawyers Foundation (SBB)

  • Publications:

    • Terugblik. Merkenrecht 2019-2020, Josine van den Berg en Sjo Anne Hoogcarspel, Berichten Industriële Eigendom, 2/2020;

    • Art Law – The Netherlands, Sjo Anne Hoogcarspel and Inge Naves, Getting the Deal Through, October 2018;

    • Redactie IE hoofdstukken Handboek Recht voor de Culturele Sector, Eva Schieveld and Peggy de Jonge, Wolters Kluwer/Van Gogh Museum 2018;

    • De kunst van het toeschrijven. Over de juridische positie van kunsthistorische experts, Sjo Anne Hoogcarspel and Eva Schieveld, NJB April 2017;

    • Kunsthistorici als auteursrechtelijke scheppers, Sjo Anne Hoogcarspel, VNK Bulletin December 2014